Messaging Infrastructure · AI Product Leadership
salimcan venedik
Staff Software Engineer · Technical Lead at Insider
I build messaging infrastructure that operates at 24B+ notifications per month and help product teams ship AI without losing reliability.
Today I lead WhatsApp, SMS, Web Push, and conversational AI product engineering inside a 500+ engineer organization.
About
I work at the intersection of distributed systems, product strategy, and delivery discipline. At Insider, I lead messaging and AI product engineering, turning scale and execution ambiguity into systems teams can trust. Earlier work in education and legal workflow automation taught me to turn operational pain into practical software.
Experience
Where I've worked
Insider
$2B+ martech platform · 1,200+ enterprise customers · Shareholder
Scaled Web Push from 1.3B to 24B monthly notifications.
Built WhatsApp capabilities from zero into a core enterprise product line.
Leading messaging and AI product engineering across a 500+ engineer organization.
Owning roadmap, architecture, and delivery across WhatsApp, SMS, Web Push, and AI-assisted messaging surfaces.
Driving org-level technical direction, platform leverage, and high-signal engineering review systems.
Coaching engineers on system design, delivery habits, and long-term career growth.
Partnering on quality strategy, automation, and feedback loops that scale with product complexity.
Committed to the company as both a builder and a long-term owner.
Scaled web push from 1.3B to 24B monthly notifications and built WhatsApp capabilities from zero.
Built core messaging infra — multi-provider, rate limiting, failover.
ideaKup Web Technologies
Workflow automation, e-commerce, file tracking. Full-stack.
Turkish State Folk Dance Ensemble
International stages: Turkmenistan, Tunisia, Dubai, Morocco.
Benarti Software Solutions
Projects
Selected case studies
A few systems where architecture, product judgment, and delivery rigor all had to show up at once.
Developer Experience · AI Systems
AI Code Review System
Built an automated review layer that catches risky changes before humans spend time on them, optimized for practical signal instead of generic AI commentary.
- Rolled out across 266 repositories in a 500+ engineer organization
- Flags breaking changes, risky migrations, security concerns, and review blind spots
- Runs on every PR with cost-aware prompts and production-friendly latency
Reliability · Distributed Systems
Messaging Platform at Scale
Scaled a multi-provider messaging backbone used by enterprise teams and global brands across high-volume notification use cases.
- Designed rate limiting, failover, provider routing, and recovery paths
- Supported WhatsApp, SMS, and Web Push under constantly shifting throughput patterns
- Focused on operational resilience so product teams could ship without babysitting delivery
0→1 Product Engineering
AI Chatbot Product
Led engineering from early product shaping through production rollout for a conversational AI experience inside a complex enterprise platform.
- Turned ambiguous product ideas into scoped releases and reusable architecture
- Balanced experimentation speed with reliability, observability, and platform constraints
- Built alignment across product, engineering, and go-to-market stakeholders
Writings
How education shaped my leadership philosophy
Before software became my career, education taught me how trust, clarity, and growth actually work. These essays are the roots of the leadership principles I still bring to engineering teams: empathy, feedback, discipline, and respect.
Real Communication & Respect for People
On building genuine connections through respect and empathy.
2015What Makes a Good Teacher?
The qualities that separate great educators from the rest.
201521st Century Students & Teachers
How education must evolve for the modern generation.
Speaking & Community
Speaking, mentoring, and community
- Talks Delivered system design and AWS architecture talks at five universities including Bilkent, Hacettepe, and METU.
- Conference Speaker at PHP Conference (2020).
- Workshop "The Art of Giving Feedback" seminar for university students (2022).
- Writing Published: CloudWatch Monitoring & Alerting Best Practices — Insider Engineering Blog
- Credentials AWS Jam Architecting and Advanced Architecting on AWS.
- Mentoring Mentor at Mentorink (2025).
Outside work, I spent years on national stages as a folk dancer and still recharge through scuba, oud, and cooking long meals at home.